
[This is the message I shared at church on Saturday 31 January 2026, to introduce the men to what this is all about]
1) Introduction (2 minutes)
- “Men need a place to become emotionally strong.”
- “I’m not here to help you connect with your feminine side, emotions are a part of who we are” [you are a spirit, you have a soul (mind, will & emotions) and you live in a body]
- Jesus met people in their pain, where they were.
- Psalm 34:18 “The Lord is close to the brokenhearted and saves those who are crushed in spirit.” NIV
- Isaiah 61:1 “… he has sent me to bind up the brokenhearted,…” ESV
- The faith of the centurion Matthew 8:5-13
- The rich young ruler Matthew 19:16-30
- The woman at the well John 4:5-30
2) The Problem (5 minutes)
- We weren’t taught emotions
- My parents,
- school and
- even the church didn’t teach me about emotions.
- I learned how to cope, before I learned how to process.
- We cope in ways that work short-term, but cost us long-term
- We are wounded or encounter a difficult emotion and then we compensate (often in ways that are not healthy or sustainable)
- Anger,
- Comfort food,
- Shutdown (hiding in my shell),
- Porn,
- Overworking,
- Withdrawal (stil stuipe),
- We are wounded or encounter a difficult emotion and then we compensate (often in ways that are not healthy or sustainable)
- Men are taught to cope, push through, suppress, keep going, not show weakness…
- Emotional strength is not emotional silence.
- Emotional strength is learning how to understand what you feel, regulate it, bring it to God, and respond wisely – instead of burying it or exploding.
3) The Vision (5 minutes)
What Cowboys Don’t Cry is:
- A space for men to learn emotional strength
- Not Therapy / Counselling
- Not “bare your soul”
- Foundation-level training: emotions + regulation + bringing pain to God + brotherhood
- What does the Bible say about emotional healing and wholeness?
- 3 John 1:2 “Beloved, I pray that you may prosper in all things and be in health, just as your soul prospers.” NKJV
- John 10:10 “The thief does not come except to steal, and to kill, and to destroy. I have come that they may have life, and that they may have it more abundantly.” NKJV
- Psalm 42:11 “Why, my soul, are you downcast? Why so disturbed within me? Put your hope in God, for I will yet praise him, my Savior and my God.” NIV
- Psalm 23:3 “He restores my soul;…” NKJV
- Psalm 91:4 “He shall cover you with His feathers, And under His wings you shall take refuge;” NKJV
- Matthew 6:34 “Therefore do not worry about tomorrow, for tomorrow will worry about its own things. Sufficient for the day is its own trouble.” NKJV
4) How it works (5 minutes)
Practical & low friction:
- weekly meetups in a small group setting
- WhatsApp groups for 5 or less men – support
- Simple manual & homework (Ebook and PDF)
- Discussion prompts
- Learn tools (fight/flight/freeze, weather not a verdict, feel it (in safe doses) to heal it, regulation toolbox)
5) Invitation (3 minutes)
Clear call to action:
- Sometimes we can be very stubborn. When you brake a bone, you go to the Doctor – he sets it and places it in a cast.
- When the heart is wounded, we often say that “time heals all wounds.”
- But many emotional wounds need intentional care too.
